Manufacturers of brushes are gradually transitioning to synthetic bristles.
The modern mass consumer market is increasingly embracing the eco-friendly trend. Today, customers prefer the most ecological and technologically advanced products. At the same time, the rising cost of quality natural hair is forcing the brush market to adapt to changes. As a result, brush manufacturers, from artistic to nail and makeup brushes, are gradually transitioning to synthetic bristles.
Synthetic brushes cost less than their natural counterparts, are less prone to damage from direct sunlight, more durable, hypoallergenic, and do not cause irritation. However, only high-quality, properly selected synthetic materials can serve as an excellent alternative to natural hair. There is no one-size-fits-all type of synthetic material that is ideal for all brushes. Each synthetic material varies in its composition and working characteristics, which are developed during the production process. Through extensive testing, brush manufacturers carefully select the right synthetic material for different brush shapes and for different materials used by consumers.
There is a belief that if you want to find a quality brush, a "magic wand" that can handle any task, look for a brush made of taklon. However, the origin of taklon reveals that it originally referred to a type of high-quality synthetic material made of PBT (polybutylene terephthalate). The term was coined by a well-known Japanese manufacturer. Subsequently, the term became generalized, and all types of synthetic materials made of PBT were referred to as taklon, regardless of their quality and manufacturer.
PBT synthetic material is known for its high elasticity, ability to retain its shape, and resemblance to the properties of natural hair. It is resistant to certain solvents, wear, and temperatures up to 220°C. However, besides the composition, the diameter, length, sharpening form (taper level), straight or wavy hair, and production technology all influence the working characteristics of the synthetic material.
For example, a small-diameter synthetic material ranging from 0.05 to 0.085 mm with a more acute taper (sharp tip) is best suited for makeup brushes used with foundation products. This will provide softness to the brush, while an intense wave will create fluffiness. Larger diameter synthetic materials with a blunter taper (less acute tip) are used in the production of gel brushes, providing resilience and sufficient stiffness.
Interestingly, according to modern classifications, in addition to natural and synthetic hair, there is also artificial fiber. The latest Japanese development for Roubloff is synthetic material made of PTT (polytrimethylene terephthalate), which is essentially a biopolymer. It consists of 30% plant fiber, to which an inorganic antibacterial agent with silver ions is added. The production of this synthetic material reduces the environmental impact. In terms of properties, the synthetic material resembles keratin hair, being soft and elastic. The 3D wave allows it to pick up and deposit any material, and the silver ions eliminate unpleasant odors. The new collection of makeup brushes from Roubloff made of this innovative material will be available in the summer of 2019.
Despite the wide range of synthetic brushes available, we continue to introduce innovations to meet the needs of every customer working with different techniques and offer brushes for various materials and products. Currently, our company's main focus is on developing brushes in line with eco-friendly and cruelty-free ideas, and we would like to emphasize that this trend can be both ethical and technologically advanced.